About us

Mirror Image Marketing was founded in 1992 to provide support to small and medium businesses. We provide our clients personalised and focused service from the start to the end of a project.

We specialise in providing businesses with experienced resources when they need someone for a short or long term project.

Mirror Image Marketing are also the owners and publishers of Marine Business News.

Marine Business was launched in 1989 by Yaffa Media.  In 2021 Mirror Image Marketing acquired the publication and relaunched it as Marine Business News.


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About Domenic

Mirror Image Marketing is owned and operated by Domenic G Genua. Domenic is a strategic and commercially experienced business leader across the private, NFP and public sectors in B2B and B2C markets.

We have the ability to deliver results, engage and negotiate with stakeholders, develop strategies and fulfil business objectives.  The team focus on the end objective with the appropriate level of empathy to support all stakeholders to achieve the desired results.

Domenic is known for his work in the Boating and Exhibition industries.   He headed the Marketing & Events Department of the Boating Industry Association for over 20 years, spearheading many activities including the running of their flagship event the Sydney International Boat Show from 1998 to 2019.  He also oversaw the development and launch of the consumer program DiscoverBoating.com.au.

His work in the exhibition industry presented him with the opportunity and privilege to serve the industry broadly as a Director of the Exhibition & Events Association Australasia for over 13 years until 2016, with the last three years having the position of President.

Domenic has been a voice on radio for Safe Recreational Boating since 2014, originally through the Macquarie Radio Network and most recently syndicated throughout Australia on the Camping & Off Road Radio program.  He also appears occasionally as the fill in co-host on the SuperRadio Networks HiTide program.

Domenic joined the Exhibition & Event Association of Australasia as its acting CEO during its transition period, and to support the work of the Project Development Group to establish and launch the Australian Business Events Association.

His work continues with the newly established Australian Business Events Association where he works at the organisations Chief Operating Officer.